Twitterverse

Over at Marketing Roadmaps, Susan Getgood writes a post about the marketing aspects of tracking conversations on Twitterverse.

“Twitterverse hints that perhaps we can extract business utility from Twitter. The ability to filter conversations and organize into groups (which I am sure people are working on as I type) could actually make Twitter a useful business tool...”

Indeed, we’re adding more features to filter and organize words and conversations.  In terms of extracting marketing value from following conversations on Twitter, it’s probably too early as Susan speculates. On the other hand, businesses can already benefit from Twitter by using it as a broadcast system - one that reaches your audience directly and in their self-selected method of communication: IM, web, mobile phone.  Companies that want to see what people are saying about their products can already do so by following and searching Twitter as well.  While the search only cover Twitter data for the past week at this point, try a searching “macbook” and you’ll see what we mean.

Posted in Buzz